The Emas project is a the outcome of several years of study. Developed for the Malaysian manufacturer Proton, it was developed to optimize the interior space and the ergonomics of the access to the car. Roominess is that of a segment D saloon, exterior dimensions are those of a segment A car. The Emas family, powered by a series plug-in hybrid system by Lotus Engineering, features three different settings: Emas, Emas Country and Emas3.
THE PROJECT
Giorgetto Giugiaro introduces Emas
When approaching the design of a compact, functional car family, Giugiaro called on his valuable years of collaboration with Rudolf Hruska, who was hired by Alfa Romeo to bring the Alfasud product range and factory into being.
"Hruska taught me a rigorous approach to automotive design with the emphasis on function and industrial feasibility. This strategy forces the creative designer to seek good-looking solutions that fit in with the engineering layout rather than coming up with shapes that mean that engineering compromises have to be made".